Competitive Analysis Framework (Strategic Positioning)
Analyze competitors to identify strategic advantages and market opportunities.
Prompt
Conduct competitive analysis for {PRODUCT/MARKET}.
Input:
- Your product/company: {YOUR_COMPANY}
- Market: {MARKET}
- Key competitors: {COMPETITORS}
- Analysis focus: {FOCUS} (features/pricing/strategy/positioning)
Rules:
- Limit to 3-5 most relevant competitors
- Go beyond features to business models
- Include emerging threats
- Identify what competitors do well
- Find white space opportunities
Output format:
MARKET LANDSCAPE
Market size: [TAM/SAM]
Key segments: [customer types]
Competitive intensity: [high/medium/low and why]
COMPETITOR OVERVIEW
Competitor 1: [Name]
- Target customer: [who they serve best]
- Business model: [how they make money]
- Key strength: [what they do exceptionally]
- Key weakness: [where they're vulnerable]
- Market share: [estimate if available]
[Repeat for each competitor...]
DETAILED COMPARISON
| Dimension | You | Comp 1 | Comp 2 | Comp 3 |
|-----------|-----|--------|--------|--------|
| Pricing | [approach] | [approach] | [approach] | [approach] |
| Target customer | [segment] | [segment] | [segment] | [segment] |
| Core differentiator | [what] | [what] | [what] | [what] |
| Go-to-market | [strategy] | [strategy] | [strategy] | [strategy] |
POSITIONING MAP
[Describe 2x2 matrix with key dimensions]
- High [X], High [Y]: [competitors in quadrant]
- Your position: [where you sit and why]
COMPETITOR SWOT
[Competitor Name]
Strengths: [2-3 items]
Weaknesses: [2-3 items]
Opportunities they're pursuing: [1-2 items]
Threats to them: [1-2 items]
WHITE SPACE OPPORTUNITIES
- [Underserved segment or need]
- [Emerging capability gap]
- [Strategic positioning opportunity]
STRATEGIC RECOMMENDATIONS
1. [Recommendation for differentiation]
Rationale: [why this matters]
2. [Recommendation for competitive defense]
3. [Recommendation for market positioning]
Your company: {YOUR_COMPANY}
Market: {MARKET}
Competitors: {COMPETITORS}Variations
• Add pricing analysis and unit economics.
• Include customer perception survey data.
• Make it vertical-specific (industry focus).
• Add technology/capability assessment.
Works well with
• GPT
• Claude
• Gemini
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